“They will never be able to pull something like that off again”
If you listened to Episode19 featuring Leyna McKenzie, you may remember our discussions on “The Blair Witch Project” in which we marvelled at the feat accomplished by the film makers by keeping the whole movie a secret. The marketing campaign which seen the viewing public duped into believing that the movie was real, the characters were not actors, but indeed demised documentary filmmakers.
“It’s a once in a generation accomplishment”. The feeling being that in today’s age of Internet social media, news blogs, click bait and instant sharing that a secret marketing plan on the same scale would never be seen successfully again.
Last night in San Diego, lucky revellers at Comic Con were treated to a screener of “The Woods”. Do you recall that awesome trailer? With the minor key version of ‘Every Breath You Take’ by ‘The Police’? The trailer with the tag lines, “there’s something evil hiding in the woods” and review quotes claiming, “one of the scariest movies ever made”. That movie trailer had peaked my interest and I was on board to have my wits rattled regardless. The woods are a terrifying location for a horror movie, and after the somewhat let down of “The Forrest”, “The Woods” seemed like the movie we all deserve.
Well, Lionsgate and director Adam Wingard have pulled off a massive reveal, catching everyone by surprise and sending the reviewers and bloggers into meltdown. “The Woods” was a working title for an official sequel. The movie is in fact titled, “Blair Witch”. Holy shit! No one knew, bar a small group. Even those within Lionsgate were unaware and we at Scott & Liam vs Evil applaud everyone involved for their effort in keeping this secret. A secret equalling the faked moon landings, the Kennedy assassination or the location of Mewtwo in Pokemon Go!
The movie follows Heather Donahue’s (original Blair Witch Project) brother as he and a group of friends travel into the woods near Burkittsville in search of his long lost sister and that is as much as I want to know about the plot until I see this movie.
The reveal has been exciting. Reading the Twitter reaction through the night has been incredible. The buzz surrounding this release is now huge! I envy every single person in that screener audience at SDCC.
The only downside to this piece of cinematic history is we have to wait until September 16th before we get “Blair Witch” into a cinema near us. I’ve packed my bag, I have my tent, and I’m keeping a firm hold of my map! I’m ready to head back to Maryland.
For now, we’ll have to make do with the trailer.
Blair Witch in cinemas September 16th.